Home Valuation

What's your home worth in today's market?

Skip the Zestimate. Get a personalized valuation from a True North agent — pulled from live MLS comps, walked through in person, and backed by a real marketing plan.

Award-winning leadership — including Inman Award recipient Katie Lamboglia
1
MLS system syndicated
Canopy MLS + national portals
0
Hidden fees
Every line item in writing
Weekly
Marketing reporting
Showings, traffic, feedback
Request your valuation

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Our Process

Selling, refined.

  1. 01

    Valuation & strategy

    We walk your home, pull live comps, and build a pricing strategy that maximizes net proceeds — not just sale price.

  2. 02

    Luxury marketing

    Pro photo, video, drone, 3D tours, paid social, and exposure through our national luxury network.

  3. 03

    Negotiate & close

    We field offers, negotiate hard, and shepherd you to a clean, on-time closing — with no surprises.

Why List With Us

The marketing most brokerages reserve for their trophy listings — standard on every True North home.

Your home only debuts once. We treat the launch like a product release: cinematic story, calibrated pricing, and a coordinated push across every channel a real buyer is actually watching.

Cinematic listing video

Scripted, scored, and edited — the kind buyers screenshot and text to their partner.

Aerial drone footage

Context that flat photos can't capture — lot, setting, waterfront, and neighborhood.

Matterport 3D tours

Immersive virtual walk-throughs so out-of-market and relocating buyers can commit early.

Editorial photography

Twilight sets, staging consult, and detail shots that make MLS thumbnails stop the scroll.

Paid social + retargeting

Instagram, TikTok, YouTube, and Meta campaigns aimed at buyers in your price band.

National luxury syndication

Distribution across our luxury partner network and premium portals — not just the free ones.

Broker-to-broker outreach

Direct pitches to the agents most likely to bring your buyer, including our own database of active clients.

Story-driven copywriting

MLS descriptions and property pages written by humans who've actually stood in the room.

6572 Burkemont Road, Morganton NC — MLS #4263026 listing photograph
6572 Burkemont Rd interior/exterior detail 26572 Burkemont Rd interior/exterior detail 36572 Burkemont Rd interior/exterior detail 46572 Burkemont Rd interior/exterior detail 5

Photography syndicated via Canopy MLS · 42 total images in the listing set

Featured Marketing Campaign

One property. One complete marketing campaign.

A coordinated marketing campaign built to reach two distinct buyer audiences at once — showcasing the property through cinematic media, immersive tours, editorial photography, and full multi-portal syndication.

Building
4,790 SF
Land
10.25 acres
List price
$2,700,000
Delivered on this campaign
  • Editorial MLS photography47-image set syndicated across Canopy MLS + partner portals
  • Aerial / drone imageryElevation + long-range mountain context captured at sunset
  • Cinematic property film (Four Horsemen Media)Full-length horizontal walkthrough — MLS Web URL: youtu.be/mVkkjRwwIKo
  • Vertical social reel9:16 short-form cut for Instagram / TikTok / YouTube Shorts
  • Matterport 3D virtual tourImmersive walk-through for out-of-market and luxury buyers
  • Long-form MLS descriptionFull remarks written for both venue-buyer and estate-conversion audiences
  • Dedicated commercial marketing narrativeTurn-key venue positioning + luxury estate re-imagining
  • Multi-portal syndicationZillow · Realtor.com · Redfin · Homes.com · luxury network
  • Weekly seller marketing reportShowings, portal traffic, and inquiry recap emailed to seller
  • Private tour schedulingBy appointment with the listing agent

Listed by Katie Lamboglia · Co-listed by Cortney Robinson · True North Realty · Canopy MLS #4263026

Cinematic media suite · delivered for this listing

Explore the property the way buyers will.

Dollhouse, floor-plan, and inside walk views — the same immersive tool luxury and out-of-state buyers use to shortlist before flying in.

Open 3D tour ↗
Social reel · 9:16

Vertical short-form cut used across Instagram Reels, TikTok, and YouTube Shorts to drive top-of-funnel awareness.

Our Promise to Sellers

Transparent pricing. Straight talk. No fine print.

You get a written marketing plan before you sign, weekly reporting after you list, and a real person on the phone the whole way through. We tell you what we'd do if it were our house — even when it isn't what you want to hear.

No hidden fees

Everything you'll pay is spelled out in your listing agreement, in plain English — no line items you have to decode later.

Negotiable commission

Commissions are always negotiable. We'll walk you through the options and recommend the structure that actually serves your goals.

Listed on multiple MLSs

Your home is syndicated across every MLS we can reach — maximizing exposure to buyers and agents well beyond our local board.

Data-driven advice

Every price, timing, and strategy call is backed by current market data — not a gut feel or a script from a franchise playbook.

Guaranteed communication

Weekly reporting, response-time standards, and a real person on the phone the whole way through. You'll never wonder where things stand.

Transparency, start to finish

You see the showing feedback, the marketing performance, and every offer in full — the good, the bad, and the honest recommendation.

Why True North

A boutique brokerage that acts like a partner — not a portal.

Woman-owned, veteran-led, and rooted in downtown Hickory. We built True North for people who want a real advisor at the table — the kind who walks the property, reads the neighborhood, and answers the phone at 8 pm on a Sunday.

Decades
Serving Catawba Valley
60+
Countries reached via luxury marketing
100+
Global listing portals
7 days
Support — we answer nights & weekends

Cinematic marketing, standard.

Professional photography, aerial drone, cinematic video, and Matterport 3D tours on every listing — not just the luxury ones. Distributed across our national luxury network and paid social.

Local intelligence you can't Google.

We live and work in Hickory. We know which street floods, which builder cuts corners, which HOA is worth it, and which office-exclusive listing is about to hit the market.

Service beyond compare.

One agent, one point of contact, from first showing to closing table. Award-winning leadership — including Inman Award recipient Katie Lamboglia — and a team that answers on the first ring.